3 Simple Ways to Write Conversationally

3 Simple Ways to Write Conversationally

“Just write like you talk.” Sounds easy, right? Sure, at least until you sit in front of your computer to actually write something. That’s when things get difficult. Why? Because while many experts instruct you to write conversationally, very few get down and dirty and tell you exactly HOW to do it. So let’s change…

Guest Post :: Colleke Creations

Guest Post :: Colleke Creations

Challenged by writing? Imagine writing in a foreign language. Writing comes easy for me. I’m the first one to admit that this writing thing is one of my favorite activities…but honestly, I still find it challenging sometimes. I struggle to find the right word. I get frustrated as I try to share an emotion and…

Creativity is an act of faith.

Creativity is an act of faith.

“Creativity is an act of faith.” – Julia Cameron Reading is my passion. Typically I have two or three books going at once.   One is a book that challenges me professionally. Something to build my business or increase my skills. One is a novel of some kind to relax me after a busy day…

Frozen by freebies? How to build your list the easy way.

Frozen by freebies? How to build your list the easy way.

Freebies, content upgrades, list building… ugh. I read marketing blogs just like my clients, and I see all the same advice. The formula for success involves writing a blog post, including a freebie or a content upgrade, and using the combination to build your list. It’s like a three step formula to success. Feels great…

Selling Three Bears :: What to think about BEFORE you write a sales page.

Selling Three Bears :: What to think about BEFORE you write a sales page.

Sales pages are tough, aren’t they? We struggle. We freeze. We worry about sounding sleazy or confusing or just plain icky. But we push through anyway…because it’s pretty tough to actually sell a service online without a sales page. But it doesn’t have to be this way. What if sales pages were as easy as…

With gratitude…

With gratitude…

Sometimes it’s the simple things that really matter… This past weekend I spent some time making pies for a family event. Peeling apples, cutting shortening into flour, and rolling out crust. Just working in my tiny kitchen as the wind outside blew the leaves from the trees and the oven warmed up the room. My…

What difference does it make, anyway?

What difference does it make, anyway?

What difference does it make? That’s the question. Running a business is full of decisions…where to spend my time, how to use my resources, how to allocate my energy. I find myself asking this question a lot. My thoughts often go like this… “I really should be more consistent with social media. Ah, but what…

I believe anyone can write.

I believe anyone can write.

I believe anyone can write. So I don’t write much website copy these days. Instead, I work with people and help them tell their story. I know, I know… I’m a copywriter. So why the change? Over the years I’ve realized the best copy is authentic, real…and told by my clients in their own voice….

Standing for what I believe

Standing for what I believe

Standing for what I believe… making some changes in my business. “Price tells a story about value.” This is something I’ve told my clients for years…and something I’ve always believed in personally. The greater the value, the higher the price. Often I’ve counseled my clients to raise their prices…and therefore position themselves as experts rather…

Discover Your Story

Discover Your Story

With a clear brand voice, networking is easy. Ever feel awkward when meeting someone new? Struggling to describe your work in a way that is clear, concise, and interesting? Most of us feel that way occasionally…at least if we’re honest. At a conference last week I had a front row seat to those awkward moments….

Building relationships with words.

Building relationships with words.

My Grandmother never met her best friend. They became pen pals through an elementary school writing project during the Depression. Grandma was here in Michigan. Elsie lived in a rural village in England. And they continued to write once a week for over fifty years. The early letters filled with schoolgirl experiences, thoughts, and questions…

Effective Marketing is Hard.

Effective Marketing is Hard.

Effective Marketing is Hard.   I’m sorry to be the one to tell you. I know we’d all like to think we can find a system, follow a simple strategy, or post an ideal number of times to get results. It would just be so easy, wouldn’t it? Purchase this course for just $197 and…

What’s more important? Design or message?

What’s more important? Design or message?

What’s more important? The colors and fonts or the message behind them? I look at a lot of websites – it’s part of my job. People come to me when their website isn’t generating leads or adding to their revenue. They ask me to take a look…and help them identify any problems I see. Often…

Longing for results? Stop overthinking and just do it!

Longing for results? Stop overthinking and just do it!

Think…Think…Think. Some days I feel like Winnie the Pooh. I think and think…and think some more. I stop my work to think and ponder, but then I forget to start working again. You too? Overthinking is a common pitfall of entrepreneurial life. We gather information, consider options, and plan initiatives. But if we’re not careful,…

Where is everyone?

Where is everyone?

“Something’s wrong, but I’m not sure what.” Maybe you’ve said this to a friend. Maybe you’ve just thought it…and felt frustrated and defeated. No matter how hard you try to market your business, you just aren’t getting results. No one seems to respond to your message. People visit your website but they don’t take action….